School of Journalism and Communication
The School of Journalism and Communication, formerly known as the Department of Journalism and Communication established in 2007, is one of the first batch of secondary schools established after the university was successfully renamed Minnan Normal University in 2013.
At the moment, the school has 6 undergraduate programs, namely radio and television, editing and publishing, advertising, radio and television editing and directing, network and new media and digital publishing, as well as a 1 professional master program in Journalism and Communication. There are more than 1,300 students and 51 faculty members, including 10 professors, 14 associate professors, 2 with postdoctoral experience, 18 with doctoral degrees, 3 doctoral candidates, 9 with overseas research experience and 3 bilingual teachers.
Since the establishment of the first major in Radio and Television (Editing and Directing) in 2003, the school has cultivated nearly 1,000 high-end application talents in journalism and communication for the society. The one-time employment rate of graduates reaches more than 97%. Theoretical teaching, skill teaching, practical teaching and joint education with employing units are the four highlights of the school.
The school attaches great importance to the cultivation of students' practical ability. With a total investment of about RMB 20million, it has established teaching laboratories of each major. Three provincial-level experimental demonstration centers, i.e. Media Technology Center, Journalism and Communication Major Experimental Center, and Media Art Virtual Simulation Experimental Teaching Demonstration Center have been approved and built, which takes a leading position in the same major of universities in Fujian Province. The School actively expands the channels of Industry-University-Research, keeps close contact with the industry, and contributes to the local economic development and cultural communication. It has established more than 50 professional practice bases, signing training agreements with China network channel, Southeast network, Fujian radio, film and television group, Xiamen radio and television group, as well as a number of radio stations, television stations, advertising companies, network media, etc. to provide students with favorable conditions for experiment, field training, practice and employment. It has established strategic partnerships with Beijing Film Academy, Taiwan Shin Hsin University and other well-known universities, having good interactions in news communication, film and television, animation and other aspects, and selecting undergraduate students to those universities for further study every year. The school has 1 provincial-level specialty serving local industry, 1 provincial first-class specialty, 3 provincial first-class courses, 8 provincial education reform projects and two provincial teaching achievement awards. Students have won about 80 national awards and 230 provincial awards in various competitions at all levels, such as the “KeXun Cup” International College Students' film and television works competition, the Chinese college students' advertising art competition and the innovation and entrepreneurship competition.
In the past five years, the school has won 7 National Social Science Fund projects, 10 provincial scientific research projects, published about 200 academic papers, 8 monographs and conducted 10 horizontal research projects with local enterprises. The school has successively undertaken or co-organized the Cross Strait Micro Film Culture Industry Forum in 2016, the ninth Cross Strait Forum- Cross Strait (Zhangzhou) Animation Carnival in 2017, the Cross Strait Micro Film Culture Industry Forum in 2018, the tenth Cross Strait Forum • the fifth Cross Strait Youth New Media Cultural Innovation Forum, and the Editorial Research Academic Seminar of the Academic Activities on 60th Anniversary of Minnan Normal University, the sixth cross strait Youth New Media Summit Forum and Cross Strait Youth Micro Video Exhibition Summit in 2019, which has had a great impact both at home and abroad.
Major 1 |
Major |
Radio & Television Directing |
Publicity slogan |
With art and culture integration, provincial first-class major, creates innovative audio-visual ideal. |
Talent training objectives |
Cultivating application-oriented talents who have the practical skills of radio and television editing and directing and are able to create audio-visual works on the multimedia platform; introducing the concept of media integration development in the industry and promoting the integration of art and culture training mode, and thus improving students' media literacy and innovative thinking. |
Major features |
It has 3 provincial undergraduate teaching teams, 5 provincial education and teaching reform projects, and 3 provincial experimental teaching demonstration centers. Students have won various awards in many professional competitions, such as China -South Korea International Film Festival, Chinese University TV award, Cross Strait Micro Film Festival, etc. |
Employment prospects |
Graduates will engage in the planning and production of film and television art programs in television stations, film and television media and cultural communication companies at all levels. Their abilities of project planning and execution are highly recognized, and their career development prospects are promising. |
Other highlights |
Forming a practical teaching team with southern Fujian cultural image communication; enhancing cross-strait film and television cultural exchanges, and promoting the prosperity and development of Southern Fujian culture. |
Major 2 |
Major |
Advertising |
Publicity Slogan |
In the era of Internet economy, digital marketing is a trendsetter. |
Talent training objectives |
This major cultivates application-oriented, compound and innovative advertising professionals based in Haixi Economic Zone and radiating cities along the "the Belt and Road". Graduates have correct advertising orientation, good knowledge structure, solid professional skills and strong innovation and entrepreneurship ability; graduates have professional abilities such as market research, planning creativity, design and production, marketing communication, media release, new media operation, and operation management. |
Major features |
As a pilot major of innovation and entrepreneurship reform in Fujian Province, advertising has successfully explored a way to cultivate innovative and entrepreneurial talents. The "trinity of experiment, practice and actual combat" practical teaching system has been constructed by using the multi-level education modes such as practical teaching, competition platform, studio system and school enterprise cooperation mechanism has won the first prize of excellent teaching achievements of Minnan Normal University. Students have strong practical ability ,winning 1129 awards in various subject competitions. |
Employment prospects |
With the development of the Internet and the rise of China's new economy, the employment prospect of advertising major is promising. There is a great demand in the fields of digital marketing communication, media industry, marketing industry, cultural and creative industry, government departments and relevant publicity departments of enterprises and institutions. |
Other highlights |
With a team of high quality teachers, two provincial-level first-class courses has successfully been built. Teachers have won 13 awards in various teaching competitions, and a total of 50 have won the title of excellent instructor in various competitions. At present, the teaching faculty has 15 various teaching reform projects, forming a closely linked teaching and learning community between teachers and students. |
Major 3 |
Major |
Network and New Media |
Publicity Slogan |
If you miss the Internet, what you miss is not only opportunities, but also a whole era. The same is true of the media. How come can’t you embrace the Internet and new media if you are willing to enter the media industry. |
Talent training objectives |
Conforming to the rapid development trend of the Internet and digital new media, this major aims to cultivate applied and innovative talents who have communication theoretical thinking, systematically master the basic theories, basic skills and methods of network and new media, understand the development characteristics of network and new media, have an international vision and innovation awareness, and are able to engage in the new media departments of traditional media, network and new media institutions, e-commerce enterprises, digital marketing communication institutions. |
Major features |
This major aims to enable students to master the basic theory of network information communication and relevant professional skills of new media practice through systematic study; and realize the effective link between talent training and industry needs through the establishment of new media workshops, provincial and municipal media post internships and dispatching, and in-school training combined with the structure of the school's media center. After graduation, students can effectively adapt to the development of the digital information age and the professional requirements under the trend of mobile Internet media integration, and skillfully use network and new media technology to carry out specific work such as content production, new media operation, publicity, marketing and planning communication. |
Employment prospects |
This major has a promising employment prospect, great social demand and a wide range of employment. The graduates cultivated through the knowledge system of "all media" and practical training can meet not only the needs of traditional media and We Media, but also the publicity departments such as government departments, enterprises and institutions. |
Other highlights |
The professional teaching team has formed a collaborative construction mechanism with local media and closely linked with social needs, successfully completing a number of cooperation projects with the industry. |
Major 4 |
Major |
Digital Publishing (all media editing) |
Publicity Slogan |
Digital publishing creates human spiritual wealth in the Internet era. If you are interested in cultural inheritance and dissemination in the Internet era, you can't miss the digital publishing major. |
Talent training objectives |
This major cultivates new-type media talents with all-round development of morality, intelligence, sports, art and labor. They can systematically master the basic theories of Journalism and communication, digital communication, editing and publishing, have strong digital new media content creation and communication ability, are competent for all media content production and knowledge service, adapt to the future development of the media field, are full of innovation spirit and innovation ability, and have high humanistic and scientific literacy. |
Major features |
The predecessor of this major is the specialty of editing and publishing, a characteristic specialty of service industry in Colleges and universities in Fujian Province, which was established in 2007. In order to comply with the development trend of the media industry, it changed its name to digital publishing in 2020. The major takes the original "broad sense editing" as the theoretical foundation, and strives to cultivate editorial and communication talents for digital media and related fields. The teaching content emphasizes media integration, covering the planning, editing, production, design and other aspects of digital content products, while elaborating the operation law of the digital media industry. Students have a solid cultural foundation, outstanding comprehensive quality, strong innovation and practice ability, and a wide range of employment. |
Employment prospects |
Graduates can engage in the planning, editing and creation of digital content and the operation and promotion of new media communication in the media industry, publishing industry, cultural and creative industry and other related industries, as well as the internal publicity, external publicity, public relations and other departments of various enterprises and institutions. The prospect of employment and career development is promising. |
Other highlights |
The powerful professional teaching team with 2 professors, 3 associate professors and 3 doctors has been rated as the school- level excellent teaching team. This major is equipped with 3 provincial-level experimental teaching demonstration centers to carry out practical teaching, 1 provincial-level first-class course, 1 school- level network culture studio, 1 digital publishing studio and 1 digital publishing laboratory. With the guidance of the teachers, students have made outstanding performance in a number of national professional competitions, and have undertaken a number of school enterprise cooperation projects. The students are of high comprehensive qualities. |
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